Škoda Motorsport – Banner settings

Following text describes how to use new or existing banner settings within localized pages functionality.

Banner is active visual element embedded into a webpage. It could present specific category or page to which the user is redirected after clicking on the banner. These links lead to specific localized version of the global webpage.

There are more types of banners. Some are automatically chosen based on user's interests (dynamic banners) and represent whole banner category, others can be chosen manually (specific banners) and represent single specific banner.

Data about user's potential interests for preset banner categories are collected as user browses the webpage. When conditions set for a banner are met, that banner/banner category will be eligible for showing. When the user clicks such banner, he will be redirected to localized page corresponding to his IP geolocation and importer settings (see Category links). This ensures more personalized content and better target at users.

In these settings there are text fields for URLs to specific language variants for each product category.

• When a user comes to the english Motorsport site, based on his IP geolocation, either EN link or CZ link is provided to redirect him to correct language specific page in case he clicks on a banner.
• IMPORTANT
• Each importer must have these filled as this ensures correct redirection to language specific page!
• IMPORTANT
• CZ website will always redirect to CZ category links.
• EN website will use geolocation to determine, whenever to use CZ or EN category links.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • ŠKODA Banners
     • Settings
3. Category links tab will be shown by default.
4. Fill both CZ and EN category text fields with corresponding localized URL.
5. Click Save Changes button on the bottom of the page.

On this settings tab there are several options regarding to behavior of banners.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • ŠKODA Banners
     • Settings
3. Category links tab will be shown by default
4. Click on Other tab on the Settings page.
5. Edit your settings:
   • Trigger expiration: Number of days for which data about article views will be stored.
   • Delay between lightbox: Number of seconds before next lightbox can be shown.
   • Java script debugging: Leave unchecked if you are not a developer.
   • Disable banner processing on frontend: Check this box in case you want to prepare some banners before they can be shown. This will stop displaying banners but will keep gathering visitor information.
6. Click Save Changes button on the bottom of the page.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • ŠKODA Banners
     • Add New
       • 
3. Form with new banner settings will be shown.
4. Fill the necessary fields:
   • Title (required): Your desired banner title.
   • Category (required): Dropdown menu with list of predefined banner categories.
     • Category URL will be taken from the options page, based on your banner language settings.
   • Creative (required at least one creative): There could be multiple creatives for one banner. In case there are more than one. Each time one is selected at random.
     • ID: Custom banner ID for tracking purposes.
     • Image Mobile (required at least one image): Banner image that will be used on mobile. At least one of the images must be added. In case there is no mobile image selected following images will be used instead: Image Tablet, if present, else Image Desktop. Image can be selected from the image library or uploaded from computer.
     • Image Tablet (required at least one image): Banner image that will be used on tablet. At least one of the images must be added. In case there is no tablet image selected following images will be used instead: Image Desktop, if present, else Image Mobile. Image can be selected from the image library or uploaded from computer.
     • Image Desktop (required at least one image): Banner image that will be used on desktop. At least one of the images must be added. In case there is no desktop image selected following images will be used instead: Image Tablet, if present, else Image Mobile. Image can be selected from the image library or uploaded from computer.
   • Alternative campaign URL (required): Custom campaign URL can be specified here. If blank, campaign URL is taken by default from the banner category.
   • Alternative text for banner image (required): Custom alternative text for banner image.
   • Minimal category views (required): Number of views in banner category which are needed in order to start this banner showing.
     • Example: When set to “5” with banner from group “Citigo”, when the user has 5th view from “Citigo” group, from now on this banner can start showing to user.
   • Banner Type (required): Dropdown menu with type of the banner.
     • Popup: Will be displayed as popup over the site.
       • Desktop
         • 
       • Mobile
         • 
     • Positional: Is placed on the site. (in posts and on banner side panel)
       • Desktop
         • 
       • Mobile
         • 
     • Show trigger delay (relevant only for popup): Period in seconds before the popup is shown to the user. If show on scroll is triggered first, this will take no effect.
     • Show trigger scroll (relevant only for popup): Scroll distance in percent of how far the user must scroll before the popup is shown. If show on delay is triggered first, this will take no effect.
   • Show max (applicable for all occurrences – all categories): Number representing the maximum amount of displays of the banner for the current user. In case there is one banner used twice on one page. Each occurrence counts as one display towards maximum.
   • Show max expiration: Number of days before the banner can be shown again even when reaching its “Show max” attribute.
     • Example: If set to 3. After 3 days the view count for banner is reset and starts counting again towards set “Show max”.
5. Select banner language.
   • Banner with English language won't show up on Czech site and vice versa.
6. Click Publish button on the right side of the page.
   • 

This functionality allows you to adjust where the dynamic banners appear in the page. By default, the banner is shown in the sidebar for desktop users and between excerpt and post content for mobile users. If there is excerpt present in the post, the banner will be shown in between excerpt and regular text. If there is no excerpt specified, the banner will be shown before the post.

• Excerpt defined
  • 
• Excerpt not defined
  • 

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • Posts
3. All Posts will be shown by default.
4. Select the post you want to edit by clicking on its title or hovering over the title and clicking on Edit.
5. Go to Post options category box on the right side of the page.
   • 
6. Check Hide the banner completely if you want to hide it between excerpt and post content.
7. Check Show on desktop if you want to show the dynamic banner between excerpt and content on desktop too.
8. Click Update button on the right side of the page to save changes.
   • 

This functionality allows you to override the automatically added dynamic banner with one or multiple manually chosen banners. If multiple popups of the same type are selected for override, one is chosen randomly on each page reload.

• Positional banners: When overridden, selected banner will be shown every time and will ignore Show max and Minimal category views attributes.
• Popup banners: When overridden, selected banner will be shown and will ignore Minimal category views attribute unless Show max prevents the banner from showing.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • Posts
3. All Posts will be shown by default.
4. Select the post you want to edit by clicking on its title or hovering over the title and clicking on Edit.
5. Go to Post options category box on the right side of the page.
6. There is Override positional banners and Override popup banners text field in the Campaign settings section.
   • 
   • IMPORTANT: The process is the same for both types of banners, but you have to make sure, you are using the correct type of banner for override.
7. Click on the magnifying glass icon.
8. Popup with list of all available banners will show.
   • 
9. Check one or more banners on the list.
10. Click Select
11. IDs of selected banners will be filled in (alternatively you can fill in desired banner ID(s) directly, multiple IDs must be separated by coma and space „, “)
    • 
12. Click Update button on the right side of the page to save changes.
    • 

This functionality allows you to add dynamic banner to the post. Banner category is chosen according to user’s browsing data.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • Posts
3. All Posts will be shown by default.
4. Select the post you want to edit by clicking on its title or hovering over it and clicking on Edit.
   • 
5. Set your cursor inside the post text on the position where you want banner to be placed.
6. Click on Shortcode list icon from the text format bar above the post text.
7. Select ŠKODA Banner – Dynamic from the Shortcode list dropdown menu.
   • 
8. Pop up will be shown.
   • 
9. Check boxes for platforms where this banner should be applicable.
   • Show on desktop: If checked banner will be shown on desktop
   • Show on mobile: If checked banner will be shown on mobile
10. Click OK button on the popup.
11. Shortcode with corresponding category dynamic banner will be added to post text.
12. Click Update button on the right side of the page to save changes.
    • 

This functionality allows you to add specific banner to the post.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • Posts
3. All Posts will be shown by default.
4. Select the post you want to edit by clicking on its title or hovering over it and clicking on Edit.
   • 
5. Set your cursor inside the post text on the position where you want banner to be placed.
6. Click on Shortcode list icon from the text format bar above the post text.
7. Select ŠKODA Banner – Specific from the Shortcode list dropdown menu.
   • 
8. Pop up will be shown.
   • 
9. Select the banner you want to add from the Banner Id dropdown menu.
10. Check boxes for platforms where this banner should be applicable.
    • Show on desktop: If checked banner will be shown on desktop
    • Show on mobile: If checked banner will be shown on mobile
11. Click OK button on the popup.
12. Shortcode with corresponding banner will be added to post text.
13. Click Update button on the right side of the page to save changes.
    • 

This functionality allows you to add excerpt in front of the post text. Either excerpt or read more tag can be used but not at the same time.

Excerpt is article summary showed at the beginning of an article. It is advised to have excerpt defined either through Excerpt or Read more tag as Dynamic ŠKODA banner is automatically generated between this part (excerpt) and the rest of the article.

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • Posts
3. All Posts will be shown by default.
4. Select the post you want to edit by clicking on its title or hovering over it and clicking on Edit.
   • 
5. Click on Screen Options dropdown menu in the top right corner of the page.
   • 
6. Check Excerpt checkbox in the Screen elements category of the dropdown menu.
   • 
7. Under the post Visual box there will be shown Excerpt box.
   • 
8. Fill in your desired excerpt text.
9. Click Update button on the right side of the page to save changes.
   • 

1. Go to administration on the Motorsport portal.
2. In the left menu choose:
   • Posts
3. All Posts will be shown by default.
4. Select the post you want to edit by clicking on its title or hovering over it and clicking on Edit.
   • 
5. Set your cursor inside the post text on the position where you want excerpt to end and regular text to begin.
6. Click on Insert Read More tag icon from the text format bar above the post text or press keyboard shortcut: Shift + Alt + T
   • 
7. Read more tag will be added to the text. Anything before this tag is considered excerpt. Anything after this tag is considered regular text. Only first Read More tag is taken in account. Use only one.